Super flexible, cool and matching with the existing building - the client's requirements for the redesign of the showroom of the fashion agency "Salt&Threads" were short and sweet. With a small budget and not too much renovation time, the industrial look in Gusswerk Salzburg was to be emphasized and at the same time a consistent design concept for the mix of several brands was to be achieved.
The main element of the new design is a stair-shaped, flexible module made of black steel that offers space for both clothing and shoes and can be set up in countless variations in the large loft-like space - thus fulfilling the monthly changing requirements of the space. An eye-catching rope luminaire, which sets accents three times in the room, picks up on the agency's name thematically, while the black, sleek coffee kitchen and a modular sofa in shades of gray complement the minimalist design and frame the existing space. Logo stickers on the exposed concrete walls bring the brands under management visually into play, while new spot lighting ensures the right appearance.